Friedberg argues Apple, like Starbucks, has hit a revenue maximization ceiling — most recognized brand on earth, Vision Pro failed, limited pricing upside — so multiple compression lies ahead as growth stalls.
What happens when a company gets to this level of maturity, much like has happened with Apple, is the multiples compress.” ⚑
Chamath sees Apple as still able to run its free-cash-flow-and-buyback playbook for another decade without GLP-1-style competitive disruption, but personally criticizes iOS 18's sloppy product quality as evidence of complacency, suggesting diminishing care from a company making too much money to bother.
Apple can still be at the point that you described earlier, which is let me just maximize free cash flow generation, which is what they do. And then let me allocate that back to shareholders via buybacks, which is also what they do. So they” ⚑