Friedberg sees a financial rationale for Uber acquiring Expedia at ~4x pro forma EBITDA after cost synergies and cross-selling, but acknowledges significant long-term AI disruption risk to Expedia's core business model.
if you can bump the EBITDA up to $6 billion a year... you're kind of paying about $22 billion enterprise value... that's a pretty low multiple. I mean, you could kind of see yourself rationalizing this just from a financial basis that” ⚑
Chamath argues Expedia is a fragile UI layer over commoditized data that is highly vulnerable to AI agents like Perplexity executing travel bookings directly, making it a terrible $30B capital allocation for Uber.
I cannot think of a more fragile business model than the UI layer on top of widely available data... in the example of flight bookings, you could go directly to United because Perplexity will just show you all of the flights... and then” ⚑