Keith Rabois cites Shopify as proof of a fully competitive D2C commerce market, noting it rose from a low valuation to dominate direct-to-consumer commerce against Amazon — evidence that antitrust fears about Amazon's alleged monopoly were overblown.
Shopify is one of the biggest success stories of the last decade, right down the middle, competitive with Amazon... Nobody builds a D2C commerce brand except on Shopify.”1:13:01