Friedberg is bullish on Lilly's retatrutide pipeline as a transformative premium product — with Phase 3 data showing superior fat loss, muscle preservation, and systemic health benefits — that positions Lilly to command high pricing as the clear upgrade from tirzepatide.
If I'm Lilly and I'm sitting there and I'm looking at this data coming out, I'm like, my God, people will pay for this. And that starts to become sort of like the upgrade to the BMW, or the Model S Plaid, if you will.”1:04:01