Friedberg highlights retatrutide's exceptional Phase 3 data — 37-lb weight loss, 80% liver fat reduction, A1C improvement — and frames it as Lilly's premium upgrade product that will command high pricing, making it a major revenue opportunity on top of discounted tirzepatide.
I'm sure if I'm Lilly and I'm sitting there and I'm looking at this data coming out, I'm like, my God, people 'pay for this.' And that starts to become sort of like the upgrade to the BMW, or the Model S Plaid, if you will.”1:04:01