Friedberg argues Medallia's collapse is emblematic of the broader SaaS threat from AI agents — enterprises can now spin up bespoke alternatives cheaply, crushing net new sales and causing attrition that impairs the debt-financed buyout model.
Agents have become so good and so fast and so cheap that many enterprises can simply spin up an alternative to a vertical SaaS solution. And that's crushing the sales team's ability to sell in.”23:47